End 2009, Hadassah Lau found her desire to succeed in the finance industry waning. She desired to revive her creative juices and the use of her hands to make beautiful things. It was a terribly exciting year for her as she decided to quit her job, get married and fly off to New York with her husband for a year or two.
She had always loved jewelry and vintage baubles so her stay in New York was really an eye-opener to the treasure troves of antique brooches and earrings she discovered she could weave into statement pieces with semi-precious stones and baubles. She had also always been one to never like being seen in the same thing as anyone else and had always loved shopping at thrift stores and reconstructing her clothes and jewelry. Walking the streets of New York and living among very individualistically dressed people gave Hadassah so much inspiration and had also spurred her into carrying out Hadasity’s brand essence:
“In a world of mass production, with our one-of-a-kind showpieces, Hadasity hopes to transport you back to the time were jewelry was the product of craftsman and artists, not factory-owning megabrands. Our Signature pieces represent a return to storytelling in design, not gestures that are boring in neutrality, or are so copied and reproduced that they seem like an afterthought.”
Her blessed endeavour in New York led her to sell in a designer collective boutique which regularly held fashion shows in the top clubs in the city attended by Magazine editors and stylists. Online Magazine Marie Claire’s editor took notice of Hadasity and gave a little shout-out to the brand. Since then Hadasity has been mentioned and Hadassah has been featured in a number of magazines, the local papers as well as on a lifestyle tv programme.
Upon coming back to Singapore, Hadassah decided to fulfill a desire she had to run a brick and motar boutique store while filling up the store with her hand-made jewelry. Hadasity had its own stand-alone store on a little quaint street on Haji Lane in the year 2011 and has met many wonderful customers along the way. However, realizing that it was a huge feat for her to continue running the store as well as hand-making every single piece of jewellery sold in the store, Hadassah closed her physical store at Haji lane after a year and is now concentrating on her craft, selling online, by appointment to her regular customers, and at her stockists. During that time her beloved sister decided to join her in Hadasity and they are now a very happy duo-team hand-making every piece of jewellery as well as other aspects of growing the jewellery line.
Expect quirky designs, which draw you into magical worlds. Each custom piece of wire jewelry is painstakingly crafted by hand, with precious gems, beads and vintage trinkets woven into the wire.